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Last Updated: April 24, 2014

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VW teases Super Bowl ad with Carmen Electra | video

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    Apparently VW's algorithm integrates Carmen Electra, puppies, babies, some twerking, a Wang Chung soundtrack and more.

  • Video

Volkswagen hits all the memes in engineering an algorithm for the perfect Game Day commercial.

Volkswagen have created some brilliant ads for the Super Bowl in recent years, with their Darth Vader a standout that was voted top ad for event in 2011, and a saw a strong follow-up in 2012 with dogs -- still teased with a Star Wars theme.

So what makes the perfect ad? VW reckons they can put their engineers on the job to create a precise and intricate algorithm that will produce the ultimate commercial and a "surefire recipe for advertising success. Or not."

"The precision of German engineering is what makes Volkswagens great, so why not use that precision to make a great Volkswagen commercial," the boffin in the white coat suggests. "By isolating your most successful humour ads, we have developed an algorithm to make the ultimate commercial for your big American football festival."

And apparently, the algorithm requires the integration of glamour model/actress Carmen Electra, puppies, babies, some twerking, a Wang Chung soundtrack and ... well, you've probably seen every highlight of every other ad.

What you won't have seen so often is the German brand taking the mickey out of itself -- and so successfully.


Watch the desktop version of Volkswagen's 2014 Super Bowl teaser video here.


This reporter is on Twitter: @KarlaPincott